Of course, some are more affordable than others, but sometimes the features make even the expensive options worthwhile. So why am I posting about what the best email marketing solutions are? I simply want to give all of you digital marketers an overview of the email marketing tools that there are right now, for your consideration. I think all practices have their do’s and don’ts and you have to figure this part out by yourself, depending on who your clients are. Image: Visual Capitalistīut back to the topic at hand: With this article, I am not so much trying to evaluate whether or not an email marketing campaign is still worth doing or not. You can find their infographic as an appetizer below. If the world of sales technology is interesting to you in a larger way, you can also check out the article “ Visualizing the World of Sales Technology” written by Ashley Viens from Visual Capitalist. There are still some organizations that have requirements to run tools on-prem or self-hosted, but fear not, this is also an option for many providers.
So using the term “software” is not wrong, but we still mean tools that are accessed in your browser through the Internet and nothing that runs locally on your machine only. 2021 it’s all in the cloud and that is good for you as well as your IT admins. Gone are the days where we had to deal with installing and updating software on your computers that had to be executed within the OS. Okay, when we are talking about email marketing software in 2021 we are definitely talking about SaaS or similar offerings that run in your browser primarily.
Next to that, there are also legal requirements nowadays, such as introduced through the GDPR in the EU, which can make it a no-go to even consider software that is not compliant with any of such regulations.
Everyone has their own requirements and preferences. There is no single solution that fits every person and every company. What are the best email marketing software options out there for ecommerce and other applications in 2021? Let’s be fair – I can’t answer that for you, but I can point in some direction and support you with the research.
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